What is Off-market selling and is it right for you?

There has been a recent surge in the promotion and awareness of off-market sales. With a limited pool of houses available the list of buyers that agencies have are long, but is it the right strategy for you.

What is Off-market selling?

According to realestate.com.au an off-market sale is a term used to define a property that is selling, or has already been sold, without any public advertising.

This process of selling a home is usually used in cases where the seller is desperate to sell their home, or they have a predetermined buyer.

What it means for your property?

If you feel that an off-market strategy is right for you, there are some things you need to consider first:

• Does the agency you choose have a large enough database of relevant buyers who are looking for a property like yours?
• Are you happy to not have your property exposed to additional property buyers across alternate platforms?
• Is price a driving factor? Not having your property on the market could result in less competition, meaning the chance to obtain your desired price could be missed.

What are the benefits of listing my property?

In a highly digitally focused world, it is important to ensure that your property is receiving the reach and impressions that is needs to get in front of the RIGHT buyer.

• Online property searches are up 35% higher than this time last year, so listing your property means that you will be seen!
• You have the opportunity to be seen by buyers who hadn't considered your property. How many times do you see something in the "properties nearby" section of your search field.
• Create more urgency and competition within the market, resulting in a stronger price outcome for you. Don't sell your property short.

Are marketing costs really worth it?

The fact of it is that sellers need to be ramping up their marketing to achieve the best sales outcome. Each property is individual and therefore should be assessed and have a tailored approach. Here at Mi Casa we take the time to understand your needs and wants and then determine the best plan of action for you and your property.

It is important during this time to consider the important of a multi-tired digital and traditional marketing campaign to not only engage the marketplace but get seen by as many eyeballs as possible.

Are there any alternatives?

If you are conscious of the cost of selling your home, but want to ensure that your property is getting the right exposure, then talk to us about Mi Casa Lite and find out how you could potentially save thousands on the sale of your home.

Still feeling a little overwhelmed and would like to talk through this further, then contact Susan Lam today who will help explain your options to you.